On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue is more important than ever. The study features industry surveys, significant activity-based cost analytics, and implications for retailers, manufacturers, and distributors. A special tool has been developed for SFA members to assess their own situations. The tool and the presentation are available in the SFA Learning Center.
Case Pack Optimization in Specialty Foods
Posted: January 6, 2021 by Jon Wisner
On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue is more important than ever. The study features industry surveys, significant activity-based cost analytics, and implications for retailers, manufacturers, and distributors. A special tool has been developed for SFA members to assess their own situations. The tool and the presentation are available in the SFA Learning Center.
Category: Appearances, Projects