On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A multi-year roll-out will feature training programs, webinars, and other initiatives that will enable FMI members to evolve to a more successful shopper-focused business model.
Private Brand Management: A Shopper-Centric Approach
Posted: January 13, 2021 by Jon Wisner
On January 26, as part of the FMI Midwinter Annual Meeting, Jim Wisner, in collaboration with Winston Weber Associates, will be launching the first comprehensive approach to private brand management, designed to greatly enhance retailer profitability and consumer loyalty. This multi-year project takes a comprehensive look at re-inventing category management within a shopper-centric framework. A multi-year roll-out will feature training programs, webinars, and other initiatives that will enable FMI members to evolve to a more successful shopper-focused business model.
Category: Insights, Projects