Category: Appearances
Jim has been walking conference and event stages across the world for decades. Learn about his appearances and the insights he presents to industry professionals.
Jim has been walking conference and event stages across the world for decades. Learn about his appearances and the insights he presents to industry professionals.
Posted: February 12, 2024 by Jon Wisner
Jim Wisner to conduct Workshop for New South Wales delegation at Expo West
Manufacturers from New South Wales and other Australian States will be sending a delegation to the Expo West Natural Foods Marketplace in Anaheim, CA March 13-16. On March 14, Jim Wisner will be conducting a two-hour workshop entitled Capturing the U.S. Market Opportunity. This workshop will accelerate attendees understanding of the U.S. market and what they must …
Posted: February 1, 2024 by Jon Wisner
Specialty Food Association Releases Understanding the Real Value of Specialty Foods
At this winter’s Fancy Food Show in Las Vegas, the Specialty Food Association (SFA) released its groundbreaking research project, Understanding the Real Value of Specialty Foods. This research, conducted by Wisner Marketing for SFA, addressed the economic impact of specialty foods in enhancing retailer profitability and customer loyalty. Jim Wisner presented results of the study …
Posted: May 1, 2023 by Jon Wisner
Jim Wisner Conducts Bakery Education Class at IGA/Coca-Cola Retail Learning Institute
Jim Wisner conducted the Bakery Management session at Coca-Cola headquarters in May as part of the IGA Retail Learning Institute. This multi-day program brings together supermarket operators from around the world every spring. Following up from the session, Jim updated the bakery online learning modules that are part of the world’s largest supermarket education program.
Posted: December 6, 2022 by Jon Wisner
Jim Wisner named as Associate Director of the FMI Private Brand Leadership Council.
Beginning in 2023, Jim Wisner will be supporting Doug Baker, Vice President of Industry Relations at FMI-the Food Industry Association in managing the FMI Private Brand Leadership Council. This group consists of leaders from all segments of the industry that meets monthly to advise FMI on setting direction for its Private Brand initiatives.
Posted: November 6, 2022 by Jon Wisner
“Moving Beyond Transactional Retailer-Supplier Relationships” at the PLMA Show.
Jim Wisner will once again be teaching at the PLMA St. Joseph’s University Executive Education Program immediately prior to the PLMA Show. The session will include a presentation and panel discussion featuring Walgreens, Weis Markets, LNK International, and Lassonde-Pappas.
Posted: October 20, 2022 by Jon Wisner
Drive Wheel Re-instating Specialty, Natural, and Organic Sales and Marketing Peer Group.
One of the 26 Drive Wheel Share Groups, this group took a hiatus during the Covid pandemic. It is now being reinstated. Ron Tanner, the former senior executive at the Specialty Food Association will co-facilitate the group with Jim Wisner. This group features retailer engagement as a part of every meeting. If interested contact Jim …
Posted: March 5, 2021 by Jon Wisner
Jim Wisner named to FMI Committees
Jim Wisner was recently invited to join the FMI (The Food Industry Association) Private Brand Leadership and Research and Education Committees. In this role, Jim will help form the direction for FMI’s ongoing role in leveraging The Power of Private Brands for its members.
Posted: January 6, 2021 by Jon Wisner
Case Pack Optimization in Specialty Foods
On January 12, Jim Wisner is presenting Case Pack Optimization: The Hidden Growth Opportunity, as a Webinar hosted by the Specialty Food Association (SFA). This is an updated look at a prior study done by Wisner Marketing for SFA. With a growing opportunity for specialty foods, in tandem with a shrinking center store, this issue …
Posted: August 11, 2020 by Jon Wisner
Covid 19 Roundtable at PLMA Washington Conference
This year’s PLMA Washington Conference, one of the most unique industry events will be held October 6-7 as a virtual event. In addition to a great lineup of political and regulatory speakers, PLMA will be holding attendee roundtables both afternoons. Jim Wisner will be moderating a panel addressing Covid 19 Implications for Store Brand Manufacturers. …
Posted: January 11, 2020 by Jon Wisner
The Global Masters of Private Brands Head Down Under!
February 25-26 the Global Masters of Private Brand will be presenting a two day workshop entitled Capturing the Global Private Brand Opportunity: How to Crack the Code. Where. How. Who. What. Jim Wisner of Wisner Marketing Group, along with Tom Stephens from Canada, Edgar Elzerman from the Netherlands, and Bill Trainor from Australia will be headlining this special …