Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy Consultants in Canada to present a two-day workshop titled “Capturing the Store Brand Opportunity,” conducted for manufacturers in Trinidad and Tobago on May 3-4, 2018. Posted by Export TT Limited, the event provided education for manufacturers interested in capturing the …
In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on social and digital marketing for the Italian Trade Agency. Accompanied by a 100 page “digital playbook,” the program offered a comprehensive look at how manufacturers, associations, and retailers can best develop and maximize the success of their digital communications. Now …
Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …
Posted: May 5, 2018 by Jon Wisner
Wisner Marketing and Brand Strategy Consultants Team up in Trinidad
Jim Wisner from the Wisner Marketing Group teamed up with Tom Stephens from Brand Strategy Consultants in Canada to present a two-day workshop titled “Capturing the Store Brand Opportunity,” conducted for manufacturers in Trinidad and Tobago on May 3-4, 2018. Posted by Export TT Limited, the event provided education for manufacturers interested in capturing the …
Posted: March 20, 2018 by Jon Wisner
Digital Marketing Training Program Launched
In partnership with SparkShoppe, Ltd., Wisner Marketing recently delivered a full day training session on social and digital marketing for the Italian Trade Agency. Accompanied by a 100 page “digital playbook,” the program offered a comprehensive look at how manufacturers, associations, and retailers can best develop and maximize the success of their digital communications. Now …
Posted: February 6, 2017 by Jon Wisner
The Real Economics of Store Brands
Wisner Marketing is in the process of completing a whitepaper for the Private Label Manufacturers Association (PLMA) titled “The Real Economics of Store Brands.” Just about everyone understands the core premise behind store brands – higher gross margins and higher per unit profits. However, many of the other economic attributes (including the cost of managing …