Wisner Marketing is a full-service marketing, research, networking, and industry education organization focused on CPG retailing.
We Make the Line Go Up
We assist a wide variety of clients – including manufacturers, retailers, trade associations, and others – in developing and implementing solutions to complex marketing, merchandising and product development issues. With a focus on both retailer and consumer perspectives, we “make the line go up” for our clients.
What Touches the Store
While highly recognized for our work in store brands, specialty foods, consumer healthcare and digital marketing, our work extends to any topic that “touches the store” – whether it is traditional brick and mortar or cutting-edge digital formats.
Bringing Companies Together
By managing and facilitating manufacturer share groups as part of the Drive Wheel Peer Group Network, we help companies create a shared vision of success.
The Team You Need
Wisner Marketing operates with a small central staff allowing us to leverage a broad range of expert collaborators from the retail, manufacturing, systems, health care and supply chain fields. This structure allows us to provide each client the ideal team for their individual needs without incurring unnecessary overhead costs.
A full-service marketing, research, and industry education organization focused on CPG retailing.
OUR TEAM
Maintaining a minimal core staff, Wisner Marketing is able to leverage their network of industry colleagues and providers to create the ideal team for every project. Though many others often join us, leading our projects are:
Jim Wisner
Company Founder Jim Wisner has a long history in the food and drug industry, with a diverse background in marketing, merchandising, and store operations. He has served as a Vice-president at Jewel Food Stores, Shaw’s Supermarkets, and Topco Associates, the $14 billion store brand procurement and marketing cooperative. He was Vice President of Willard Bishop Consulting before starting Wisner Marketing in 1999. Jim holds a degree in Marketing from the University of Notre Dame and an MBA from the Kellogg Graduate School of Management at Northwestern University.
Jon Wisner
Jon began his career in restaurant management, building a wide and varied skill set. After cutting his teeth in the early days of social and digital marketing, he joined Wisner Marketing, providing leadership in the online, data-driven world, with a focus on social media and data analytics. Jon has a degree in Economics from the University of Illinois at Chicago.
OUR CLIENTS
Wisner Marketing has served a wide range of clients across all industry functions in the food, CPG and OTC sectors. Below is a select list of the clients we have served. Click the button at the bottom of the section to see our fill list of clients.
Manufacturers
Wisner Marketing assists a wide variety of manufacturing clients. Some of the companies we have served include:
Lassonde Pappas
J & J Snacks
Johnson & Johnson
Massimo Zanetti
Perrigo Company
Ralston Foods
Simmons Pet Food
Treehouse/Bay Valley Foods
Service Companies
Wisner Marketing has worked with numerous industry service providers. Among our partners and clients have been:
Brand Strategy Consultants
Daymon Worldwide
Federated Group
MBC Consulting
McMillanDoolittle Company
ProCE
Symphony IRI
Topco Associates, LLC
Associations and Academic Institutions
With education as one of the hallmarks of the business, Wisner Marketing has an extensive history of assisting industry associations and academic institutions educate members and students on a wide variety of topics. Clients include:
American Egg Board (AEB)
Australia Trade and Investment (Austrade)
Food Marketing Institute (FMI)
Italian Trade Agency (ITA)
Private Label Manufacturer’s Association (PLMA)
Specialty Food Association (SFA)
St. Joseph’s University: Center for Food Marketing, PLMA Executive Education Program
Shanghai Jiao Tong University: Antai College of Economics and Management
Retailers & Wholesalers
With over 40 years of retail experience, what happens in the store is a key component of everything we do. Over 50 North American and overseas retailers and wholesalers have been clients or research participants in Wisner Marketing initiatives.
Who We Are
Who We Are
Wisner Marketing is a full-service marketing, research, networking, and industry education organization focused on CPG retailing.
We Make the Line Go Up
We assist a wide variety of clients – including manufacturers, retailers, trade associations, and others – in developing and implementing solutions to complex marketing, merchandising and product development issues. With a focus on both retailer and consumer perspectives, we “make the line go up” for our clients.
What Touches the Store
While highly recognized for our work in store brands, specialty foods, consumer healthcare and digital marketing, our work extends to any topic that “touches the store” – whether it is traditional brick and mortar or cutting-edge digital formats.
Bringing Companies Together
By managing and facilitating manufacturer share groups as part of the Drive Wheel Peer Group Network, we help companies create a shared vision of success.
The Team You Need
Wisner Marketing operates with a small central staff allowing us to leverage a broad range of expert collaborators from the retail, manufacturing, systems, health care and supply chain fields. This structure allows us to provide each client the ideal team for their individual needs without incurring unnecessary overhead costs.
A full-service marketing, research, and industry education organization focused on CPG retailing.
OUR TEAM
Maintaining a minimal core staff, Wisner Marketing is able to leverage their network of industry colleagues and providers to create the ideal team for every project. Though many others often join us, leading our projects are:
Jim Wisner
Company Founder Jim Wisner has a long history in the food and drug industry, with a diverse background in marketing, merchandising, and store operations. He has served as a Vice-president at Jewel Food Stores, Shaw’s Supermarkets, and Topco Associates, the $14 billion store brand procurement and marketing cooperative. He was Vice President of Willard Bishop Consulting before starting Wisner Marketing in 1999. Jim holds a degree in Marketing from the University of Notre Dame and an MBA from the Kellogg Graduate School of Management at Northwestern University.
Jon Wisner
Jon began his career in restaurant management, building a wide and varied skill set. After cutting his teeth in the early days of social and digital marketing, he joined Wisner Marketing, providing leadership in the online, data-driven world, with a focus on social media and data analytics. Jon has a degree in Economics from the University of Illinois at Chicago.
OUR CLIENTS
Wisner Marketing has served a wide range of clients across all industry functions in the food, CPG and OTC sectors. Below is a select list of the clients we have served. Click the button at the bottom of the section to see our fill list of clients.
Manufacturers
Wisner Marketing assists a wide variety of manufacturing clients. Some of the companies we have served include:
Service Companies
Wisner Marketing has worked with numerous industry service providers. Among our partners and clients have been:
Associations and Academic Institutions
With education as one of the hallmarks of the business, Wisner Marketing has an extensive history of assisting industry associations and academic institutions educate members and students on a wide variety of topics. Clients include:
Retailers & Wholesalers
With over 40 years of retail experience, what happens in the store is a key component of everything we do. Over 50 North American and overseas retailers and wholesalers have been clients or research participants in Wisner Marketing initiatives.